Operation Sleighbells is our signature program, tracing its roots to the start of our agency in 1909 when a group of Long Branch community leaders pooled their resources to provide gifts to children in need during the holidays. That original gesture evolved to include the distribution of food and coal and other necessities, and later expanded to provide essential social services for individuals and families throughout Monmouth County.
Today Operation Sleighbells serves more than 1,500 children annually by enlisting hundreds of local businesses, churches, organizations and families to donate warm coats, hats, gloves, toys, and infant necessities to families who may be struggling during the holiday season. The program is unique in that is preserves the dignity of participating families by requiring that both the sponsor and the recipient remain anonymous.
If your family would like to receive assistance from Operation Sleighbells , you must sign up in person at our office at 191 Bath Avenue, Long Branch on one of the following days:
- Tuesday October 2nd, from 8 AM – 12 PM & 3 PM – 7 PM
- Wednesday, October 3rd, from 9 AM – 3 PM
Please bring a photo ID for yourself and birth certificates for all children you wish to enroll in the program. Sign ups will close when we reach maximum capacity.
If you would like to volunteer with Operation Sleighbells, there are many ways to help!
Adopt a family
We’ll provide the ages, sizes and wishes of each child in a registered family. Some sponsors also provide gifts for the caregivers and create a basket of non-perishable food for the family’s holiday dinner.
Host a collection drive
We’ll provide sleigh tags to hang on a tree at your workplace, school or club. Each tag lists the first name of a child with his or her age, size and holiday wishes. Employees or group members can then select a tag from the tree and buy a gift for that particular child.
We gladly accept new, unwrapped toys, books, pajamas, coats, hats and gloves for children, ages 13 and younger. We also accept donations of infant supplies include diapers and wipes. We will sort and distribute all donations based on the needs of those registered for the program.
Purchase gift cards or donate directly to the program
If you don’t know what to buy, let us do the shopping for you! We gladly accept donations of gift cards and monetary donations
Are you interested in volunteering with Operation Sleighbells? We will work with businesses and organizations to coordinate a collection drive at your home or office. If you would like to participate, give us a call, or email us at email@example.com