Operation Sleighbells

Operation Sleighbells is Family & Children’s Service’s signature holiday gift-giving program. Started in December 1909 by a group of community leaders seeking to provide toys to impoverished children living in Long Branch, the program grew to provide gifts of warm clothing, toys and books to thousands of children throughout Monmouth County. Today, Operation Sleighbells serves more than 1,200 children annually. Families may register directly with the agency or are referred to us by other area social service agencies. 

Families seeking assistance through Operation Sleighbells in 2014 will need to register in person at our offices at 191 Bath Avenue, Long Branch. Please bring photo identification and the birth certificates of each child needing a gift. Registration information will be taken on the following days and times:

  1. 7:30 am to 1:30 pm, Tuesday, September 23, 2014
  2. 3:00 – 7:00 pm, Wednesday, September 24, 2014
  3. 10:00 – 3:00 pm, Thursday, September 25, 2014

sleighbellsEvery year, dozens of area businesses, companies, schools, organizations, families and individuals contribute to Operation Sleighbells, making it possible for us to grant the holiday wishes of more than a thousand local children each year.

“Giving back to the community is very rewarding. At the end of the day, it’s the right thing to do.” – Donna Madden, District Manager, Old Navy stores

We will work with you to coordinate a collection drive at your home or office. If you would like to participate, there are several options:

  • Adopt a family
    We’ll provide the ages, sizes and wishes of each child in a registered family. Some sponsors also provide gifts for the caregivers and create
    a basket of non-perishable food for the family’s holiday dinner.
  • Host a collection drive
    We’ll provide sleigh tags to hang on a tree at your workplace, school or club. Each tag lists the first name of a child with his or her age, size and holiday wishes. Employees or group members can then select a tag from the tree and buy a gift for that particular child.
  • Donate gifts
    We gladly accept new, unwrapped toys, clothes and non-perishable food items, and will sort and distribute them based on the needs of those registered for the program.
  • Monetary donations and gift cards
    If you don’t have time to shop, Family & Children’s Service will do the shopping for you.

Interested in volunteering for Operation Sleighbells? Give us a call, or email us at swhite@fcsmonmouth.org